LeadFly -Lead generation for Renovation and Trades companies
January 6, 2023
Shane McEvoy
by Shane McEvoy

Importance of Local Keyword Research for Small Businesses

Table of Contents

Introduction to Local Keyword Research

Let’s unravel the world of local keyword research together. In simple terms, it’s the process of finding what your local customers are searching for when they need services or products like yours.

You might ask why is local keyword research significant. Let’s get into that.

The Power of Local SEO

Local SEO is key to making small businesses more visible in their specific location. It’s an efficient way of directing local traffic towards your business.

Relevance to Local Consumers

It’s all about being relevant. When you use local keywords, you’re essentially saying that you understand your local customers’ needs and are right there to cater to them.

Outranking Local Competitors

Local keyword research is also about staying ahead of the competition. It can provide insights into what your local consumers are searching for, giving you the upper hand.

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How to Conduct Local Keyword Research

Let’s talk about how to carry out local keyword research effectively.

Understanding Your Audience

First things first, step into your customers’ shoes. What would they search for if they needed your services? Keep these ideas in mind as you proceed.

Utilising Keyword Research Tools

Remember, you’re not alone in this. Numerous keyword research tools are out there to help you discover popular search terms within your local area.

Analysing Competitor Keywords

Looking at your competitors’ keywords is another strategy to gain more insights. It can help you understand what works in your market.

Keyword Localisation: A Deeper Look

Let’s delve deeper into the concept of keyword localisation.

The Role of Geo-Modifiers

Geo-modifiers are geographical terms that help draw local customers. Adding them to your keywords can help you attract more local attention.

Importance of Long-Tail Keywords

Long-tail keywords, while less common, often convert better. They’re specific, less competitive, and can be an asset to your local SEO strategy.

Integrating Local Keywords into Your Content Strategy

So you have a list of local keywords. What’s next?

Optimising Your Website with Local Keywords

Sprinkle your local keywords throughout your website – titles, meta descriptions, headers, and content. It helps search engines understand your business’s location and relevance.

Local Keywords in Blog Content

Creating blog content with local keywords is another way to boost your visibility on search engines.

Tracking Your Local SEO Performance

Regularly monitor your local SEO performance. Use tools that can track your keyword rankings and adjust them as needed.

The Future of Local Keyword Research

The need for local keyword research is only growing. As search engines evolve and competition intensifies, the significance of local keyword research will continue to soar.


There you have it; local keyword research is not just a buzzword. It’s a key strategy for small businesses to gain visibility and edge out the competition in their local market.


1. What is local keyword research?
Local keyword research identifies search terms that your local customers use when looking for services or products like yours.

2. Why is local keyword research important for small businesses?
Local keyword research helps small companies to optimise their local SEO, stay relevant to their local consumers, and outperform their local competitors.

3. How can I carry out local keyword research?
You can conduct local keyword research by understanding your target audience, using keyword research tools, and analysing your competitors’ keywords.

4. How do I incorporate local keywords into my content strategy?
Incorporate local keywords into your content strategy by optimising your website and creating relevant blog content with these keywords.

5. How can I monitor my local SEO performance?
Monitor your local SEO performance using SEO tools that can track your keyword rankings. Adjust your strategy based on the insights you gain.

For more information about how we can help you grow your business, or if you need specific advice, you can call us on 0800 110 5923, or you can fill out the contact form here and our support team will get in touch.

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