LeadFly -Lead generation for Renovation and Trades companies
February 28, 2023
Shane McEvoy
by Shane McEvoy

The Complete Guide to Local SEO For Small Business

Table of Contents

Comprehensive Guide to Optimising Your Google My Business Listing for SEO in 2023

Google My Business (GMB) is a powerful tool local businesses can use to enhance their online visibility and attract local customers. Use various strategies to optimise your GMB listing, including creating a compelling business profile, adding accurate and consistent information, encouraging customer reviews, leveraging Google Posts, utilising Q&A, and analysing GMB insights. Read more…

local citation

How to Conduct Local Keyword Research for Your Small Business

Local keyword research forms the foundation of effective small-business SEO. Discover how to identify relevant keywords, analyse the competition, use keyword localisation, develop a content strategy, track your data, and target certain keywords for better conversion rates. Explore this quick step guide…

On-Page SEO Techniques for Local Businesses

On-page SEO is crucial for improving your website’s visibility in the search results. Use proven on-page SEO techniques tailored for local businesses, including optimising title tags and meta descriptions, incorporating local keywords throughout your content, using header tags effectively, improving website speed and mobile-friendliness, and optimising URL structures. Effective on-page tactics…

Building Citations and Local Business Listings

Building citations and local business listings is a key aspect of local SEO. We show you the importance of citations, provide a list of authoritative directories and platforms, outline the process of creating consistent and accurate citations, and highlight best practices for managing and monitoring your business listings.

Local Link-Building Strategies for SEO

Link building is essential to any SEO strategy, and local businesses can benefit greatly from local link building. Implement the following strategies to acquire high-quality local backlinks, including reaching out to local influencers and bloggers, sponsoring local events or charities, leveraging partnerships with complementary businesses, and utilising local resource pages. Link building best practices…

Mobile Optimisation for Local Searches

Optimising your website for mobile searches is a must with the widespread use of mobile devices. We explain the importance of mobile optimisation for local businesses, provide tips for improving mobile site speed and responsiveness, and highlight the significance of mobile-friendly design and user experience. Start making changes…

Creating Location-Specific Landing Pages

Creating location-specific landing pages can significantly improve your local SEO efforts. Understand what  the benefits of location-specific landing pages are, and the process of creating effective landing pages, tips for optimising content and design, and how to structure your landing pages for maximum impact. Explore location-specific landing page best practices…

Utilising Schema Markup for Local SEO

Schema markup is a structured data vocabulary that helps search engines better understand your website’s content. Learn the specific importance of schema markup for local SEO, how to implement schema markup for your website, and the specific schema types that can enhance your local search appearance. Schema markup tips…

Optimising Website Content for Local Keywords

Well-optimised website content is vital for local SEO success. Discover clear-cut strategies for optimising your website’s content with local keywords, including conducting keyword research, incorporating keywords naturally into your content, optimising meta tags, headers, and image alt tags, and creating engaging and informative local content. Boost your local SEO…

Voice Search and its Impact on Local SEO

The rise of voice search has changed the way people search for information online. Realise the impact of voice search on local SEO and learn the differences between voice and text-based queries. We also provide tips for optimising your website for voice search and highlight the importance of structured data and conversational keywords. Harness the power of voice search…

Powerful Local SEO Strategies for Service-Based Businesses

Service-based businesses have unique challenges when it comes to local SEO. We discuss specific strategies and techniques for service-based companies, including optimising service pages, leveraging customer testimonials and case studies, utilising local business directories, and focusing on local content marketing. Explore local SEO strategies…

A Comprehensive Dive into the Importance of NAP Consistency in Local SEO

NAP consistency (Name, Address, Phone Number) is critical for local SEO success. We emphasise the importance of NAP consistency, guide you on ensuring consistent NAP information across online platforms and provide tips for managing and monitoring your business’s NAP data. Quick step guide… 

Amplify Your Reach with Social Media Marketing for Local SEO

Social media platforms offer valuable opportunities for local businesses to engage with their target audience and boost their local SEO efforts. Discover effective social media marketing strategies for local SEO, including creating engaging content, utilising geolocation features, leveraging user-generated content, and engaging with local communities. SMM for local SEO best practices…

Navigating Success: Tracking and Analysing Local SEO Performance

Tracking and analysing your local SEO performance is essential to measure the effectiveness of your strategies and make data-driven decisions. Learn which key metrics to monitor, recommended tools for tracking local SEO performance, and effective tips for analysing and interpreting data to optimise your local SEO efforts.

Illuminating Visibility: Optimising Images for Local Search

Images play a crucial role in local search visibility and user engagement. We delve into the importance of optimising images for local SEO, provide tips for optimising image filenames and alt tags with local keywords, highlight the significance of image compression for faster loading speeds, and explain how to leverage geotagging for location-specific relevance. Read more…

Mastering the Market: Local SEO Best Practices for E-commerce Websites

Local SEO best practices can greatly benefit E-commerce websites with a local presence. Discover strategies specifically for e-commerce websites, including product page optimisation, user-generated content and reviews, category optimisation, location-based pages, and schema markup optimisation. Local SEO tips for e-commerce.

Harnessing Local Power: Local SEO Using Small Business Directories and Review Sites

Small business directories and review sites can significantly impact your local SEO performance. Learn how to use small business directories and review sites effectively as we guide you on optimising your business profiles, provide tips for managing customer reviews, and highlight best practices for leveraging these platforms. Improve your local search visibility…


Remember, SEO is an ongoing process requiring consistent effort and adaptation to stay ahead of the competition.

By implementing the strategies outlined in this guide and staying informed about the latest trends and developments in the SEO landscape, you can continue to improve your local search rankings and drive success for your small business.

General FAQs

Q1. What is Google My Business, and why is it important for local SEO?

Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google Search and Maps.

It is important for local SEO as it helps businesses appear in local search results, provides essential information to potential customers, and enables customer engagement through reviews and ratings

Q2. How can local keyword research benefit my small business?

Local keyword research helps you identify and target relevant keywords specific to your local area. Incorporating these keywords into your website and content can increase your visibility in local search results and attract more targeted traffic to your business.

Q3. What are some effective on-page SEO techniques for local businesses?

Effective on-page SEO techniques for local businesses include optimising title tags and meta descriptions with local keywords, incorporating location-specific content throughout your website, optimising header tags, and including your business’s NAP information on every page.

Q4. How do online reviews impact local SEO?

Online reviews can impact local SEO by influencing your business’s search rankings, click-through rates, and overall reputation.

Positive reviews can improve your local search visibility, while negative reviews can have the opposite effect. It is important to actively manage and respond to reviews to build trust and credibility with potential customers.

Q5. Why is mobile optimisation important for local searches?

With the increasing use of mobile devices, more people are conducting local smartphone searches. Optimising your website for mobile searches ensures a seamless user experience, improves search rankings, and helps you capture the growing mobile audience in your local area.

For more information about how we can help you grow your business, or if you need specific advice, you can call us on 0800 110 5923, or you can fill out the contact form here and our support team will get in touch.

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