LeadFly -Lead generation for Renovation and Trades companies

21 Enquiries In A Week - Deep Keyword Research, Seasonal Targeting, and Hyper-Relevant Local 'On-Site' Optimisation Revolutionised Wright Choice's PPC Campaigns


Wright Choice are a local gardening company offering a complete range of gardening services in the South West Hertfordshire area. With limited budget, limited time and limited digital expertise, it was tough for the Wright Choice team to keep on top of SEO and PPC. With badly performing keywords left to stagnate, and a poorly optimised website with barely any localisation, it was clear Wright Choice needed to rethink their digital strategy.


Our advertising agency helped Wright Choice react to seasonal developments by marketing for fencing and fence repairs after bad weather, and come springtime, for lawn installations to keep their advertising pertinent and powerful. By optimising the website with hyper-relevant local keywords and revolutionising Wright Choice’s PPC campaigns we won the gardening company 21 enquiries in our very first week.


“More enquiries in a week than the whole of last year! We were looking for clearances, landscaping, tidy-ups and maintenance. As the high winds arrived after Christmas, LeadFly concentrated 100% on ‘fence repairs’ over most of Hertfordshire and North London. 6 enquiries on the first day. Then we received 21 enquiries in a week. We never had that many enquiries from our site over the whole of last year. LeadFly really know their stuff and are immensely hard-working.”  Dawn Wright- Wright Choice Gardens.

Project Achievements


Gardening and Landscaping



Dawn Wright


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